Nic Lamond

We’ve known Nic for years. He remembers our start at the Old Biscuit Mill in Woodstock, where we were flogging ice cold Jack Black beers from our wooden barrel at ten Rand a pop. Those were the days!

Nic’s always loved the underdog, and for many years that was us. We were pretty crazy, damn determined, and above all else, we were passionate about our beer – something Nic appreciated and wanted to support, no strings attached. Before we knew it, Nic was on the Masters podium at Cape Epic in baggies and a Jack Black cap. It was awesome to have someone connect with our brand in such a radical way, completely on his own accord. We were stoked!

Nic knows a thing or two about brands (he’s studied and worked internationally) and instead of choosing the corporate route following post graduate degrees, his entrepreneurial spirit led him to start his own company, Podium Sports, where he’s made a career out of finding and nurturing world-class athletes. A real life Jerry Maguire. A founding trustee of Songo.info, a cycling and education development trust based in Stellenbosch’s Kayamandi township, Nic also looks to give back. The charity strives to improve the lives of children in the area, by providing them with a safe place to play, grow and develop. Watch this space, these guys are doing fantastic work.