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Women Behind the Beer

Women Behind the Beer

This Women's Day, we're celebrating the women behind the scenes who help craft more than great beer  - they help create the moments that bring people together.

Every great Jack Black starts with passionate people who are committed to flavour, innovation, and a legacy of quality.

From finance and admin to sales, get to know the women helping bring our beers to the communities we love. Because nothing inspires us more than bringing great beer and great people together to celebrate the moments that deserve an ice-cold beer.

What's one thing you've learnt about working in the beer industry that you wish more people knew?

Typically, or probably stereotypically, I think the assumption is that beer is a male domain- by men, for men. And my time at Jack Black has proved that nothing could be further from the truth- beer is made by everyone, for everyone.

The only “qualification for entry” is a steadfast commitment to consistently delivering beer of an exceptional quality- beer that is worthy of our consumers, and the moments they are sharing.

-   Tracey (Head of Finance)

What excites you most about being a woman working in the science behind beer?

Working in the science behind beer, you come to find that beer itself is exciting. No beer is the same, and it can be unpredictable at times, which brings its own challenges and rewards, it's cool to see the developments in the industry and their real-life applications in real time. I learn new things every day, and it still excites me when I can take my knowledge from university and relate it to things here in the brewery as I learn more and more. I still have my "aha" moments, and that's what's exciting to me, I'll never stop learning when it comes to beer.

-  Georgia (Head of Quality Control)

You're the backbone of our sales ambassador team. Can you tell us how your role helps connect the brewery to our customers?
My role is to make sure our sales ambassadors have the support they need to succeed, co-ordinating promotions, merchandise and stock with the sales and marketing teams. When things run smoothly behind the scenes, our ambassadors can focus on representing the Jack Black brand and creating great customer experiences. I take pride in knowing my work keeps our brand visible, consistent and well represented in the market, staying organised and solving problems before they become issues.
- Keshia (Trade Marketing & Sales Administrator) 

Have you seen perceptions of women in beer change during your time in the industry?

It's been really positive to see more women coming into the industry over the last few years. Brewing and beer have traditionally been very male-dominated spaces, but as more women join the industry, there's a real sense of community. We share advice, learn from one another, and celebrate each other's wins, which has been incredibly encouraging.

Craft beer in South Africa is still a relatively young industry, only really gaining momentum over the last 15 to 20 years, so there's still so much opportunity for new people to shape where it goes next. 

I definitely feel like there's room for more women to take up space in this field. The more diverse voices and perspectives we have, the stronger and more exciting the industry becomes, and it's been amazing to see that shift happening. 

- Kelly (Sales Ambassador)

The beer industry relies on more than just what's happening in the brewery. As a woman working in operations and finance, what makes you proud of the role you play at Jack Black?
I'm proud to represent women in a part of the beer industry that's often behind the scenes. Knowing that my work in operations and finance helps keep Jack Black running smoothly, and supports every beer reaching our customers, makes me proud of the role I play. It's a reminder that great beer isn't just brewed, it's carefully managed every step of the way, and I love being part of that process.
- Stacey (Finance & Taproom Administrator)

Behind every great beer is a team of great people, and increasingly, that team is powered by women who bring passion, precision and pride to everything they do. Whether it's in the lab, behind a desk, or out in the trade, each woman at Jack Black plays a vital part in the story of every beer that reaches your hands.

This Women's Day, we celebrate not just what these women do, but who they are, proof that when women lead, support, create and problem-solve with heart, the whole industry rises with them. Here's to the women behind the beer - cheers!

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