The Finish Line Brew: A collaboration of Spirit

The Finish Line Brew: A Collaboration of Spirit

At Jack Black, we strongly believe in the power of collaboration - the opportunities it unlocks and the impact we’re able to have when it’s done together with the right partners.

In partnership with RMB UTCT we’re super excited to launch The Finish Line Brew, a celebration of trail running, community, and that unbeatable feeling of crossing the finish line.

We’ve been part of RMB UTCT for a few years now, and can honestly say we are inspired by the trail running community - their passion, grit, and love for the outdoors. It’s such an incredible space to be part of - the people we meet, the stories we share, and the collective passion for adventure that ties it all together. This race truly embodies the celebration of trail running.

The whole weekend was electric - from the race organizers and sponsors to the runners, families, friends, medics, and aid station crews. Every single person radiated positive energy, all sharing a deep love for the mountains and for running in what we believe is the most beautiful city in the world.

It’s been an absolute pleasure working with the RMB UTCT team on this project, and we’re beyond stoked that we got to hand a Finish Line Brew to every single runner as they crossed that finish line - celebrating that finish line feeling.

Remembering The Finish Line Feeling goes beyond crossing the physical line. It’s the feeling that continues long after the race - a celebration of the effort, the spirit, and the community that make it all possible.